Hollywood Forever (Han Cholo Look Book)

Los Angeles’ jewelers Han Cholo just dropped their 2011 look book in the form of a short film entitled Hollywood Forever. Directed by Guy Logan, the video captures that 70’s era California vibe perfectly as the viewer follows a group day-trippers on a hike through the Hollywood Hills to a hidden oasis. Logan does a great job of telling a story while still featuring the jewelery without being heavy-handed in the execution. Look for cameos from the likes DJ Dirty Dave, DJ Pubes, promoter Matt Goldman and a cast of characters, all whom are familiar faces in Los Angeles’ night life.

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