Giddy Up

‘Horsey’ is an attachable bicycle ornament/accessory which makes one’s bicycle look horsey! The ‘Horsey’ package includes wooden ornaments (horsey shape body), metal parts, and screws. The manual is very simple so that anyone can easily arrange it according to one’s needs. Through this ‘Horsey’ project, I wanted to give a special look to bicycles so that people would care about cycling not only as transportation but also as a lovely pet.

Designed by Korean designer Eungi Kim, ‘Horsey’ was shortlisted from more than 3,000 participants for the Designboom and Seoul Design Foundation 2010 competition Seoul Cycle, where participants are encouraged to design a bicycle that embraces the Seoul, Korea way of life. The primary goal of the competition is to help build a design oriented city that focuses on its people. The competition is divided into three categories: cycle design, cycle fashion & accessories design, and cycling infrastructure. All three categories emphasize environment-friendly ideas, with the hope that the contest will contribute to establishing a healthier cycling culture.

Giddy. What. Up.


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