Lone (Star) Prada

On the outskirts of The Lone Star State near Marfa, Texas, lies a stretch of lone highway, miles of flat land for days, and the lonliest Prada store ever. Since 2005, a Prada building has stood alone, with a non-functioning door, sans customers and sales people, in the middle of nowhere houseing only 20 left-foot heels and six handbags that were chosen from the Fall/Winter 2005 collection by Miuccia Prada herself. The store is actually a permanent art installation, or “pop architectural land art project,” designed by German artist duo Elmgree and Dragset to serve as a fashion time capsule, withstanding the elements, with no repairs or updates, eventually disintegrating back into the natural landscape that acts as the backdrop for it.

As a big *wamp wamp,* the structure was broken into and vandalized a few days later. But shortly after, it was repaired and restocked and now sits at #2 on the list of Top 10 American Roadside Attractions Worth Stopping For – Northwest of Valentine, TX just off U.S. Route 90, 37 miles northwest of Marfa. I smell a… road trip!

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2 Comments

  1. Posted Aug 31, 2010 at 8:17 pm | Permalink

    haha, no way! That’s too cool.

  2. Posted Mar 13, 2011 at 7:12 pm | Permalink

    This is fantastic. I can’t believe Prada would do something like this.


3 Trackbacks

  1. By Prada in the middle of nowhere « Yow Yow! on Sep 1, 2010 at 9:05 am

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